242  Blockchain

technologies including blockchain. IOSpeed went through a brand-new

strategy and executed it successfully. They launched a brand-new digital

marketplace to connect art collectors and art designers through blockchain

technology called NFT.

IOSpeed recovered its brand image, improved revenue, grew its custom-

ers and artists using new digital platform and successfully created skilled

and motivated human capital. They increased the allocation of its budget

on innovation and most importantly became the most trusted digital art

marketplace in the UK.